Audience Research Questionnaires

One topic from the reading that I found interesting was the development of an audience research questionnaire. I have had to make a questionnaire before while I was in high school. This was a project for my government class about the differences between democrats and republicans. We had to poll forty people on their opinions and we decided to use both open ended and closed ended questions, so we combined the two. I learned more about the characteristics of both open ended and close ended questions while reading this chapter. Personally I prefer to use open ended questions because they tell me more about the person who is answering.